You're not crazy, it really is that bad.

• 91%

  of designers state they regularly choose not to work with brands despite liking their products due to the complexity of working with them

• 250h

  is how much interior designers reportedly spend on sourcing on procurement for an average residential project

• 13.8%

  of designers stopped procuring FF&E for their clients due to logistics disruptions and fear of miscalculating duties

• 61.5%

  of most interior designer's project revenue comes from commissions on furniture, fixtures, lighting and decor items purchased on behalf of their clients

• 71%

  of designers cite trade shows as one of their key ways of discovering new suppliers and products

• 12–18%

  of qualified leads from interior design fairs convert

• (many)

  interior designers we spoke to say they often discover new suppliers but lack of transparent, structured data and information overwhelm make it impossible to keep new ones top of mind during critical phases so they often revert back to working with the same 10-12 suppliers.

• (a lot)

  of brands we spoke to struggle to cut through the digital noise and reach the right designers. Many also seemed to be confused why a 537 page pdf catalogue and cryptic pricing information led designers to ghost their purchase enquiry.